Introduction In today’s rapidly changing corporate environment, staying ahead of the competition is essential. Competitive analysis has always been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses gather, process, and ac

Introduction Social media marketing has evolved significantly in the last few years, driven by shifts in innovation, consumer actions, and business needs. One of the most notable shifts in the marketing landscape is the emergence of AI technologies. AI’s capability to reshape social media marketing is capturing the focus of organizations and mark